GIX Shanghai

When NAB Show wanted to break into the Chinese market, they turned to Clarity to produce and market the NAB Show Global Innovation Exchange (GIX), a two day thought leadership conference, held in Shanghai,  working with their Chinese Partner TCDIC. 

Clarity were tasked with producing the event and delivering a dynamic set of speakers, panels and debates - critical to understanding the rapidly expanding Chinese Media & Entertainment market, together with a platform for international industry networking and 'new to market' product demonstrations.

Saleha Williams and the Clarity team produced and directed the GIX show in Shanghai, designed the GIX brand and GIX international website, together with a  series of GIX marketing and advertising materials, to support the event across China and the rest of the world.

The event was a huge success, securing NAB GIX as an annual fixture in the Chinese Media & Entertainment calendar, attacting visitors from China and all over the world.